issue 23: Hip Hop TV

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For the grown and sexy, exclusively...Issue #23
OVERSEEN & OVERHEARD
NEWS
 DIVERSITY COMES TO THE BBC
 DIVERSITY COMES TO THE BBCFEATURE
FIGHTING THE POWER?
EXAMINING THE STATE OF HIP-HOP TV
Mainstream networks seem more afraid than ever to touch hip hop--need we mention the Oprah hip-hop debacle? But why? "The broad irony of black visibility in the post-civil rights, post-affirmative action, post-industrial, neo-liberal media environment, is that the sign of blackness and its pervasive cultural contributions and influences in film, music, fashion, dance, stardom, athletics, vernacular language, and so on, are everywhere on America’s media screens and digital devices. Paradoxically, however, while black visibility in American commercial image culture, works overtime to represent black people as full participants in the ‘American Dream,’ social and material indexes and data measuring the conditions of black life, especially statistics concerning ‘hip hop youth,’ tend to persistently argue otherwise," notes Ed Guerrero, professor of Cinema Studies, Africana Studies at New York University. "Inasmuch as the signs, fashions, music and images of hip hop can be profitably co-opted and circulated, hip-hop culture will appear on TV. But, because network TV, and in many instances post-network cable TV, are perceived more than other media as ‘family’ venues, hip hop’s general representation on television will be stripped of its more insistent 'black' political and cultural meanings...as long as hip hop makes money, crosses over to a broad market and dominates the imagination of the biggest segment of that market, 'youth culture,' it will be a persistent, though a contained player, in media programming." The result is that the few semi-organic offerings are only on two networks dominated primarily by the same players.
"Because network TV, and in many instances post-network cable TV, are perceived as ‘family’ venues, hip hop’s representation on television will be stripped of its more insistent 'black' political and cultural meanings." --Ed Guerrero, Professor of Cinema Studies, Africana Studies, NYU
Perhaps that is the fear of--and maybe lack of appeal of--true hip-hop programming from an industry standpoint. "The mainstream audience doesn't want to hear about some hip hop beef," says Mad Linx, host of BET's "Rap City." "In order for hip-hop programming to be taken more seriously by the general public, it is going to have to become more newsworthy. Sure, it is part of American culture and you can not see a TV commercial without some hip-hop touch, but the majority of TV audiences don't know how to relate to hip-hop culture; so they aren't going to want to see it beyond a soundbyte or a 60-second spot. It's a lot to understand."
Cooper agrees. "Hip Hop is a complex, multi-headed beast," he says. "So it is a very complex issue, but hip hop is not a monolith. You have gangstas, you have the back packers, and now, with Kanye West, you have the Conscious-Rapper-Who-Carries-A-Louis-Vuitton-Backpack. Revolutionary minds with a Glitterati attitude--what I called the Glitta Kids. TV is not so much afraid, but confused...But when TV gets a handle on it, believe me, Young Joc will be at the Emmys doing the dirtbike dance, while Alan Alda and Barabra Walters will be in the audience leaning, flicking their wrists and screaming at the stage, "It's Goin' Down!"
Professor Guerrero sees it as an even deeper societal issue. "It’s not so much that TV is afraid of hip hop, as it is afraid of those uncontainable critiques and elements expressed by black, hip hop, youth culture, and the social issues concerning 'blackness' in general," he points out. "These issues and critiques are voiced poetically in hip hop as a broad social diagnosis, exploring urban violence and nihilism, post-industrial lack of jobs and meaningful economic futures, the censorship of black vernacular language, class and caste inequalities, the divestment in public education and the rise of the prison-industrial complex, to name a few."
Still it has taken even entertainment networks years to consider hip-hop programming. BET has now zeroed in on the hip-hop audience. "Within our core demographic and all hip young adults, the hip-hop culture is pop culture," explains Robyn Lattaker-Johnson, vice president of development at BET. And they have been airing shows to meet this demo--from "Lil' Kim: Countdown to Lockdown" reality show (which is the highest rated series in BET's history, averaging 1.2 million viewers) to one of the newest lineup editions, "The Chop Up." "'The Chop Up' is a perfect example of how we can make news and current affairs relevant to the hip-hop generation," says Johnson "Just because we like hip-hop music doesn't mean we aren't interested or savvy in terms of politics, world events, and social issues affecting our communities." And BET has more planned, including reality "docudramas" "Keyshia Cole: The Way It Is" and "DMX: Soul of Man," both debuting July 12.
But even as MTV and BET have honed in on a hip-hop audience, outlets considering hip-hop programming aren't going to take any chances. According to Professor Guerrero, there's a reason the Russell Simmons and P. Diddys are always tapped for new shows and ideas--they are a proven commodity. "Much, if not all, of black programming follows the formats and formulas set out by dominant, corporate programming, in that a ‘star’ or celebrity is used to feature and package the product, as well as construct program identification with an audience, market, or demographic," says Guerrero. Adds Cooper, "Because Russell and Puff understand the culture, they are also very, very, astute business men who are not going to waste the network's money/investment, and they themselves are a brand, and so they are magnets for real advertising dollars, the heart of all television. Advertisers know Rush and Puff have a great track record. There are other people who have great ideas for great hip-hop programming, but until they prove themselves on some level with ad dollars and sense, so to speak, the situation is not going to budge that much. It seems unfair, but it's only business. And at some point, we will see others than just Rush and Puff in the mix."
Mad Linx doesn't think hip-hop heads will wait that long. "With Podcasts, the hip-hop community is going to start creating their own shows through such new technology," says Linx. "The hip-hop community is very tech-oriented, fast-paced and this is programming that can be up to the minute and mobile. It's going to open a lot of doors for new forms of hip-hop communication." Cooper noticed this too when filming the UPN pilot three years ago. "Ace and Tim loved using the Nextels--as a matter of fact, that's how I opened the pilot, with a Nextel chirp signaling call coming from a club owner to Ace, saying he didn't want any beef at his club on Delaware Avenue, and Ace with an plotting smile on his face, holding the Motorola mobile RIGHT IN THE CAMERA LENS--and Sprint/Nextel would have made a killing," notes Cooper. So maybe once again, hip hop may lead the way for not only new technology, new programming, new economic opportunity but most importantly new found creative freedom.
LIVE PERFORMANCE REVIEW
 and let me tell you, she brokethrough! Dubai was the beginning of her "Breakthrough" world tour and she delivered. She held and kept the crowd suspended in exhilaration with hit after hit from all of her albums such as "Family Affair," "No More Drama," "7 Days," "Love At First Sight," and the latest Mary single joints—"Be Without You," "Can't Hide From Luv," "Hate It Or Luv It," and "One." With just Mary and her band and her presence….she tore it up. Of course, our girl was looking fly--absolutely flawless from head to toe (props to her stylist). She had folks--from Arabs to Indians to the Western cosmopolitan--rockin', poppin', and cryin' in this city on the Persian Gulf. To all the brothers and sisters in the industry, Dubai is the place to come to broaden your musical scope and audience (catch a plane, catch a boat…get here!). I have to also mention the opening act was Canadian Carl Wolf. His array of covers took away from the singer that he is. We know Justin Timberlake and Brian McKnight were sure flattered, but he left his audience confused. And Mirage Promotions organizing this great event that will go down as one of the best performances in Dubai. --By Scoop-E
 and let me tell you, she brokethrough! Dubai was the beginning of her "Breakthrough" world tour and she delivered. She held and kept the crowd suspended in exhilaration with hit after hit from all of her albums such as "Family Affair," "No More Drama," "7 Days," "Love At First Sight," and the latest Mary single joints—"Be Without You," "Can't Hide From Luv," "Hate It Or Luv It," and "One." With just Mary and her band and her presence….she tore it up. Of course, our girl was looking fly--absolutely flawless from head to toe (props to her stylist). She had folks--from Arabs to Indians to the Western cosmopolitan--rockin', poppin', and cryin' in this city on the Persian Gulf. To all the brothers and sisters in the industry, Dubai is the place to come to broaden your musical scope and audience (catch a plane, catch a boat…get here!). I have to also mention the opening act was Canadian Carl Wolf. His array of covers took away from the singer that he is. We know Justin Timberlake and Brian McKnight were sure flattered, but he left his audience confused. And Mirage Promotions organizing this great event that will go down as one of the best performances in Dubai. --By Scoop-EMOVIE REVIEW

But you know what? Despite all of this, Fast still kinda engaging? Is it those wonderfully played out car races that don't overuse the slow-mo so that you really get the point? Is it the nice weaving of an attractive multicultural cast? Is it the allure of seeing young Asians in modern day coolness and not some period piece? Is it Bow Wow's non-stop enthusiasm? Who knows, but if you are looking for a fun summer flick, this could just be it. Sure, it's not for everyone, but the team (director Justin Lin; actors Lucas Black, Bow Wow, Sung Kang, Brian Tee, and Jason Tobin) here sure does make the effort for the audience intended! And the music may be loud, but shout out to the music sup who did a nice job of selecting the right tracks for the right scenes.
Loving that cute little surprise appearance at the end as well. Go on, you might as well strap in and go along for the ride. This flick is waiting for you to jump in. The Fast and The Furious 3: Tokyo Drift (www.thefastandthefurious.com) opens nationwide June 16.
Stan Lathan, Robi and Andrea Reed, designer Woody Wilson, Jimmy Louis, filmmaker Nnegest Likke, Laz Alonzo, and Mari Marrow enjoyin' the premiere and after party for Waist Deep in L.A.
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